The rise of SoLoMoN

My recent talk at STC UX conference aimed to throw light on why everyone is a designer and is contributing to the co-creation of UX.

We user experience designers, live in exciting yet challenging times. From the rise of social networks, to the evolution of different devices and platforms, to our design decisions being governed by someone else, the excitement for the field is unbounded.
However the excitement also comes with its set of challenges. Design being discussed in the board rooms, poses a lot more challenges. While its an indicator that it is being given its long due value, it also leads to a lot of expectations.

This also allows that a lot of people start pitching into the design process. The rise of the adoption of Agile framework at work places, the decision making in design is starting to get faster and often without much thought about ideas.

Another phenomenon that is gaining momentum, is that with design gaining more prominence across projects, often we end up having many more people who need not be from a design background, to contribute to the designs. These come mainly from the Business teams, the technology teams or even the marketing teams. This is also corroborated by the fact that there is a rise of a lot of crowd sourcing platforms. Design faces a lot of challenges when going via a crowd sourcing platform. As a result of all the above, the UX field is undergoing a paradigm shift.

In a follow-up to my earlier article on Co-creating the User experience, I recently gave a talk on the same topic at the STC UX conference, held on 27th August at Bangalore. Here is the presentation that I used in the talk:

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