On Service Design

If you ask a lot of people in India on what is one thing that they would really like the companies to offer better, the answer you would get is Service. I have often faced situations that are so bad that often one is made to think, why does the company continue to exist in the first place, with such a bad Service. 

Being a designer I emphasize that the Service has to be designed within the DNA of the company itself. It requires a lot of Service Design based approach thinking. Not every company is adept at doing that. The problem however, is not that. It is whether they are even thinking of doing it. 

If you do a quick search on the term Service Design, you find this entry on Wikipedia.  The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers. The backbone of this process is to understand the behavior of the customers, their needs and motivations. Service designers draw on the methodologies of fields such as ethnography and journalism to gather customer insights through interviews and by shadowing service users. 

In this competitive age, where every business is out to outdo the other, if there is one thing that stands out to differentiate the one from the other; it is Service. It is what makes a company stand out.  It is therefore but natural that the ones that I have come to like in the past few years have been the ones that provide a good service. This service is not just at the time of the purchase of the product or the service, but at the before and after stages as well. As the customer gets . . . → Read More: On Service Design

The effort in a logo design

Often I have clients come to me stating that they want a logo designed. When I quote them say an amount X, which is decided based on the different parameters in background, dependencies, usages, etc.

I try to convince them on why I charge how much I am charging and that there is a lot of effort involved in the logo design process.

Recently, a reputed filmmaker friend said; “There is no rule to make a logo”. I disagree with that statement so much. It almost forces me to question him, “Is there a rule to make a film” ? I know there is. But let’s not get into the discussion on that.

A logo is an outcome of a lot of hard work and thought process. To make a simple logo is difficult. It is NOT as simple as just opening up powerpoint or any other software and creating it in a few minutes.

Here is a video that I came across about the design of the Rio deJanerio Olympics logo. See the video to understand the level of complexity involved and the philosophy behind a logo design exercise.


Transcultural Design – Masters program

Since January this year, I have been in-charge of running a 2 years Masters program in Transcultural Design in India. This is a short article on what the program is about and how one can get admission to it.

Transcultural Design – A unique opportunity for Design Graduates

In the current context of globalization, understanding other cultures and other value systems is a major asset for every designer. Lecole de Design Nantes Atlantique offers a unique two years Masters program in Transcultural Design at its Asia Campuses in India and China. It offers a tremendous opportunity for design students from all over the world to discover and comprehend the Indian and Chinese cultures. This master program encourages the exploration and acceptance of different cultures within an applied, interdisciplinary context. It aims at providing young design students an opportunity to broaden their horizons and develop their design skills in a cultural and creative environment.

Design graduates of any discipline are encouraged to apply. The students spend their 2 years enrolled in the program and have the option of spending time on the China campus in Shanghai too as an exchange student.

The program is a professional masters program with the participation of the industry design experts and supervised by an international staff.  The teaching is based on a participatory approach and the course is delivered in modules. The modules are structured into workshops and seminars to encourage student participation.

The programs bring together students from different fields of design and undergraduate curriculums (product, spatial, interaction or graphic design). Central to the programs are a strong international dimension, the acquisition of project management skills and a cross-disciplinary, professional approach to design.


The skills gained during the 2-year master’s programs are based on the ability to:

– use design in an innovative . . . → Read More: Transcultural Design – Masters program