Redesign of the AA logo

The new American Airlines logo

So the latest news is that American airlines has gone a change in their logo and an overhaul to the branding. The old logo has been in use for around 45 years, and that goes to show its timelessness! A classic in itself, it has stood test in time. So now all eyes would be on the new logo and whether it can do as good. In the times that we live in today, it is easier said than done. Many people these days value Brand experience more than just a visual identity.

A branding redesign exercise is often associated with a change (for the better) customer experience spanning across the passenger services, in flight services, and the processes of doing other things. It would indeed be interesting to see whether this redesign in the Brand creates the value of the corporate overall as well.

One will always be cynical about change. As designers however one is entitled to their subjective opinion, fit to be passed as a judgement. It is a good thing that they released the video, as it is good to know the story and aspirations behind the change.

My opinions on this Redesign? I am always apprehensive of the redesign of the logos of ┬álarge corporates. Any high profile company’s change of logo and brand reminds me of the Gap logo redesign fiasco.┬áBecause the old logos have been around for so long, it is often challenging for people to accept the new one. Moreover, it is also due to the fact that the level of understanding visual languages amongst the audience these days has gone up. The logos themselves are reproduced and used on many more places than it used to earlier.

I personally think that . . . → Read More: Redesign of the AA logo