The Aha moment

Last night, at exactly 00:01 hours, I had an Aha Moment! A moment of epiphany, where I knew exactly what was needed. I was working on a logo design project and trying out various options and explorations. The moment the Aha moment occurred, i knew this was it!

Aha Moment: a moment of sudden realization, inspiration, insight, recognition, or comprehension. A moment of clarity.

A smile captured my face, and the next couple of hours were spent doing the design. It was a moment where I was sure that the design that I decided upon as a result of that Aha Moment would be the one that the client selected. It so happened that the client did select that very design.

Designers are known to live by intuition. With more experience , the intuition becomes stronger and often they are able to come up with designs in a shorter turnaround time.Do these Aha moments come as a result of long churning by the subconscious mind on the designs, or does it arise from a totally blank slate. Does it occur in the influence of something or does it just come by.

I asked the same question in my class in the TCD program today, and asked the students about it. Got a lot of interesting expressions! Many laughed at the entries. But in the end they relate to it.

The Aha Moments

The Aha Moments

I would love to hear from more designers on what gives them their Aha moments!

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