Designing with Intent

What’s your intent

In today’s class we discuss the notion of Designing with Intent. It is a simple concept (well, no concept as such), but serves as a good guiding tool when looking at the design from the human centric approach.

I see this as a corollary from the User Centered Design process and the emphasis on the intent part.

The usage of the word intent of-course makes it appear a bit stronger.

I made the students of my class do this simple exercise of mapping their diploma projects to this intent. The discussions that followed were interesting.

As is the case with a lot of my classes, I often showcase Videos in the class. As designers,  getting to listen to these thought leaders is often interesting and gives a point of view that is then discussed. I use these videos to encourage the art of Design Criticism which is something I want all my students to become good at.

For this class we saw the TED video by John Hockenberry, where he claims that we are all designers and that the only thing that we should focus on is the Designing for Intent.

Why User Experience Matters – talk at Honeywell

Last week I was invited to the company Honeywell Technology Solutions, to give a talk on User Experience. I chose to touch upon the fact that User Experience is important and how every company should get a team for UX, engage with UX designers or atleast have the entire company believe in UX.

The topic for my talk thus was “Why User Experience Matters”. I loved the discussions that followed after the talk and was a great joy to see the participants enjoy the section on the Arial Vs Helvetica quiz. At the end of the day, everyone agreed that UX is important and how even small things like Fonts and Typography play a huge role in the UX process.

Here is the slide deck from the talk.