Reducing Carbon Footprint

When it comes to booking my flight tickets online, I have almost all the time done it on . I love their minimalistic UI, and the User Experience is high on that site. However of late I have been checking out the others too. Yatra I do not like for its lack of consistency in the layouts and UX. MakemyTrip, which was one of the first in this arena, does have a decent User Experience, (except the small font size that I detest so much) but not to the same extent that Cleartrip has.

However, one of the things that I love about the Make My Trip is this feature that they have smartly integrated in the checkout process. At the look of it, it is a  simple take it or leave it thing, with just a radio button. Thankfully by default they do not have any option selected. has associated itself with an NGO that works in the area of reducing Carbon Footprints, that is generated everytime someone takes a flight. It goes to the extent of telling you how many kilograms of CO2 will be generated and also what you can do to help in this cause.

An example of Design for Social Impact

I think this is a very noble and nice way of integrating the cause for Design for Social Impact. The designers did cash onto the buzz that global warming has created. I think its about these small initiatives, when clubbed together, will lead to creating an impact on the planet.

Whether a person would actually use this feature and make donations (I personally have not done so, since I prefer to donate directly than through a third party) is something that needs to be tested and seen from usage patterns.  That . . . → Read More: Reducing Carbon Footprint

Social Impact – what ? where ? how?

I have often been asked about what is the Social Impact that the design is creating, and where has design played a role. I confess that I do not have a concrete answer to that question, as I am myself in the process of finding it.

As I gear up for another round of my travels and this time in the rural parts of the country, I am constantly thinking of finding examples of Design for Social Impact. The best part about this exercise is the fact that Design then does not be limited to any particular domain. Design then appears to be ubiquitous, and often one can see shades of innovation, across demographies and geographies.

The need of designing for the masses

I do some introspection on the state of things. I am always curious to know how the field can progress more. One definite way of doing it is to see how the examples and case studies can be shared. I am hoping to do the same from the field visits from now on. 

Since I am always interested in evangelizing about Design for Social Impact, there are two book that come really useful when trying to do any study of the field. One is Design for the Real World by Victor Papanek, and Design for Society by Nigel Whiteley. Papanek is considered to be the one who started the discourses around this field and his pieces are still valued today.

My Talk at Regalix Design Meet

I gave a talk recently at the Designers meet organized by Regalix, here in Bangalore.The theme of the meet was Digital Design Innovation. My talk focused on how we as designers should look to  to see the impact of Digital Design Innovation in the context of India, and in particular in the social sector.

Below is the presentation that I used for the talk, which ran for 15 minutes.

Design for Social Impact – An Introduction

As the participants were not too familiar with the domain, the challenge was to lay the platform for everyone to understand easily. The idea of the talk was to introduce the concept of Design for Social Impact, and implant a hope that there would be more people who join me in the quest for ensuring that design expands its boundaries and reaches out to places where it can make a huge difference.

A good presentation on DFSI

I came across this presentation on Design for Social Impact. I think its a great presentation, with some wonderful insights.

Design For Social Impact

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