A logo is a true reflection of the character of the individual, company or organization it represents.
There are multiple factors that need to be kept in mind when doing the logo design. Some of the factors I look into when doing a a logo design are
• Simplicity
• Easy to replicate
• Easy to remember and recall
• Scalability
• Ease of being convertible into grey scale and not losing its impact.
Logo Design Process
I start by understanding your requirements through a questionnaire and you sharing any creative brief if you may have.
This is followed by sharing different concepts. Based on your feedback and selection of the concepts, we narrow down to solutions. The process is iterative and requires feedback to be provided.
Pricing
Pricing is customized based on your requirements, and also the time that is going to be spent in the iterations.
Deliverables:
Vector File of the Logo – Illustrator and .EPS Files
Gray Scale Logo
Also delivered are the logo for various media formats.
- WEB – PNG, GIF.
- Print – TIFF, PDF.
Logo Specifications Document which contains
- Color codes
- Font Styles
- Sizes and Dimensions
- Usage Guidelines
- Graphic Patterns
Here is a list of Logo Design FAQs , compiled and available on the web.