About Toehold Travel & Photography
Toehold Travel & Photography Private Limited is a company founded by a young team of professionals who have widely traveled and have achieved acclaimed fame in the field of photography. It was started, with an aim to provide the best in class experience, a cut above the rest, to its customers in travel and photography by combining fun and education on the go.
Role: UX Design Consultant
Duration : 2 weeks
Design Process and Deliverables
The work started by doing an analysis of similar websites, and understanding their strengths and weaknesses. The key differentiator for Toehold website was that it had to be the simple yet aesthetic website. Information prioritization was a key and hence the Information Architecture was done to ensure that important information is easily
Since the work was an ongoing process in which different offerings of the company were to be uploaded later, the design had to be flexible and scalable. That challenge was taken by exploring the layout options and defining the placeholders for each section in a proper manner.
My deliverables included Visual Designs of the home page, inner page and one detailed page as shown below.
Work Screenshots
Toehold Home page
Toehold Inside Page
Toehold Details Page
Layout Explorations