We live in interesting times. Did you know that many people now access their Facebook profile the first thing in the morning and It is difficult to communicate with some people, because they are not social media savvy.
In an interesting info-graphic of a recently published research titled “How Social Media is Ruining Our Minds“, it was observed that, over the course of the last ten years the average attention span has dropped from 12 minutes to a staggeringly short 5 seconds. That’s right! Just 5 seconds! People around the world spend close to 700 billion minutes on Facebook every month, and there handling over 1.6 billion search queries per day on Twitter and 250 million tweets per day (Oct 2011). Those are huge numbers!
In such times, there ought to be better strategies for Social Media engagement for individuals as well as business. Almost as prevalent as blind social media evangelism is the level of fatigue and ennui around it.
Driving social Media or being driven by it ?
Understanding the Why
Information as the building block for Social Media Platforms
In my opinion, one of the key influencers of the Social media phenomenon is around the word Information. In an article first published in 1995, advances in computers and data networks inspire visions of a future “information economy’‘ in which everyone will have access to gigabytes of all kinds of information anywhere and anytime. Ten years from now we may find the economic institutions of the information economy a similarly unremarkable part of our day-to-day life. (The Information Economy: How much will two bits be worth in the digital marketplace? – Hal R. Varian, 1995).
I would like to believe that the Social Media is a direct consequence of this information economy and its main drivers are . . . → Read More: The Social Media Fatigue – Life in the Information Economy
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